Hey girl

Have you ever put on old, less-than-flattering loungewear or pj's and suddenly felt like a different person?  Like somehow the amazing, fabulous *real* version of you morphed into a shapeless, uninspired couch potato?  And then someone walks in and is like “what’s that potato sack on the couch” and you’re like

It me.

I feel you girl.  

I used to feel like that all the time.  Frumpy. Blah. Uninspired. And I knew I couldn’t be the only one.  So one night, I yelped--out loud, in my potato sack--“No more!”

And it was like I was saying it to myself, and to YOU, babe.

No more. 

No more feeling frumpy, and blah, and uninspired by clothes that doesn't deserve you.  Bc you deserve to feel fabulous and amazing all the time. I’m talking 24/7 Babetown.

That’s where you live.

And because you're here, reading this right now, I think you're ready...


Ready to feel as amazing, fabulous and gorgeous as you are--inside and out--all. the. time.  And I have good news for you... you totally can.

All you have to do, is put on your Mimi Vie.  

Because when you put on your Mimi Vie pieces, you instantly a little bit prettier, and a little bit fancier, without sacrificing one ounce of comfort (and isn't that the whole point??  Comfort is queen). 

Basically you feel like the grade A babe you are.  It really is that simple.

But let me be clear--our fancy comfy pieces don't turn you into a babe--you already are (capital) Babe X a thousand. 

Mimi Vie pieces simply reveal you to yourself.


Just like that.

And then that same person walks in and is like "whoaaaah who's that gorgeous, mysterious, grade A babe over there?" and you're like

It me. 

And we're like THAT'S RIGHT!


So what are you waiting for? 

You deserve this.

Put on your Mimi Vie

and feel like the fabulous, amazing, straight 🔥 babe we all know you are, 24/7 ;).

Xo Julie


P.S. here's a little more "about us":

Julie is originally from Sandy, Utah and has an acute obsession with pretty nightgowns.  She grew up watching her Mom put on pretty nightgowns each night, and look effortlessly beautiful while cooking breakfast in them the next morning. 

When Julie and her eternal lover, Luke, became engaged, she went shopping for a pretty nightgown to wear to bed (no one wants to feel frumpy in old, ug pajamas as a newlywed;).  

She found everything from ultra sexy lingerie (which definitely has it's place;), to outdated grandma nightgowns (um, pass),

but nothing pretty--and SFW--for younger women. 

Fast forward seven years, and after sketching her first “Mimi,” Julie was hopping on a plane--4-week old baby in tow--to attend an international fabric trade show in Chicago, where she found the prettiest, softest, most luxurious fabrics on the planet. A few months later, after perfecting the Mimi designs, she flew to New York--again with baby in tow--to find a manufacturer.  

And Mimi Vie was born! 

We have since expanded our offerings, and now carry all kinds of sleepwear, loungewear, and date night looks--so you'll have fancy comfy options no matter your plans ;).


Mimi Vie

Helping girls feel pretty--24/7--since 2018!


**If interested in joining the Mimi Vie team, please see our Careers page for more info