Hey girl

Have you ever put on old, less-than-flattering clothes and suddenly felt like a different person?  Like somehow the amazing, fabulous *real* version of you morphed into a shapeless, uninspired couch potato?  And then someone walks in and is like “what’s that potato sack on the couch” and you’re like

It me.

I feel you girl.  

I used to feel like that all the time.  Frumpy. Blah. Uninspired. And I knew I couldn’t be the only one.  So one night, I yelped--out loud, in my potato sack--“No more!” 

No more feeling frumpy, and blah, and uninspired by clothes that doesn't deserve you.  Bc you deserve to feel fabulous and amazing all the time. 24/7 Babetown Heights. That’s where you live.

And because you're here, reading this right now, I think you're ready...


Ready to feel as amazing, fabulous and gorgeous as you are--inside and out--all. the. time.  And I have good news for you... you totally can.

All you have to do is get you some Mimi Vie.  

Why? Because when you put on your Mimi Vie pieces, you instantly prettier,  fancier, and more like yourself--without sacrificing one ounce of comfort. (And isn't that the whole point?  Comfort is queen.)

Basically you feel like the grade A babe you were always meant to be.  It really is that simple.

But let me be clear, you don't need a fairy godmother to turn you into anything. You already are *capital* Babe (times a thousand).  

What Mimi Vie pieces do is simply reveal you to yourself.

Just like that.

So when that same person walks in and is like "whoaaaah who's that gorgeous, mysterious, grade A babe over there?" You're like

It me. 



Xo Julie


P.S. here's a little more "about us":

Growing up, Julie developed an acute obsession with pretty nightgowns.  She grew up watching her Mom put on pretty nightgowns each night, and look effortlessly beautiful while cooking breakfast in them the next morning. 

When Julie became engaged to lohl Luke, she went looking for a pretty nightgown to wear to bed (no one wants to feel frumpy in old, ug pajamas as a newlywed;).  

She found everything from ultra sexy lingerie (which definitely has it's place;), to outdated grandma nightgowns (um, not it),

but nothing pretty--and SFWFH--for younger women. 

Fast forward seven years, and after sketching her first “Mimi,” Julie was hopping on a plane--4-week old baby in tow--to attend an international fabric trade show in Chicago, where she found the prettiest, softest, most luxurious fabrics on the planet. A few months later, after perfecting the Mimi designs, she flew to New York--again with baby in tow--to find a manufacturer.  

And Mimi Vie was born! 

We have since expanded our offerings, and now carry all kinds of sleepwear/loungewear, and date night looks--so you'll have fancy comfy options no matter your plans ;).


Mimi Vie

Helping girls feel pretty, 24/7, since 2018


**If interested in joining the Mimi Vie team, please see our Careers page for more info